African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

An empirical investigation into the extent of customer satisfaction and customer loyalty at big retail stores in King William’s Town, South Africa

Tafadzwa Machirori and Olawale Fatoki*
Department of Business Management, University of Fort Hare, Alice, South Africa.  
Email: [email protected]

  •  Accepted: 13 July 2011
  •  Published: 04 September 2011

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