African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality

Azize Åžahin*, Cemal Zehir and Hakan Kitapçı
Faculty of Business Administration, Gebze Institute of Technology, Ä°stanbul Cad. No: 101Gebze/Kocaeli, Turkey.
Email: [email protected]​m

  •  Accepted: 21 November 2011
  •  Published: 14 November 2012

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