African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

The role of communication in promoting relationship marketing within the cellular industry in South Africa

Dayaneethie Veerasamy
Durban University of Technology, 41 ML Sultan Road Durban, South Africa.

  •  Accepted: 23 November 2010
  •  Published: 18 March 2011

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