The relationship between ecological knowledge, ecological concern, ecological affection, subjective norms and the green purchase behavior in Brazil
Helenita R. da Silva Tamashiro1*, José Augusto Giesbrecht da Silveira2, Edgard Monforte Merlo3 and Marcos Ghisi3
1Faculdade Reges de Ribeirão Preto and Assistant Professor at FIA, Rua Garibaldi, 715, apto. 21 - Higienópolis – Zip Code: 14010-170 – Ribeirão Preto-SP.
2Faculdade de Economia, Administração e Contabilidade –FEA-USP, Av. Prof. Luciano Gualberto, 908, sala G173 - Cidade Universitária – Zip Code 05508-010 - São Paulo – SP.
3Graduate Program in Business Administration, FEA-RP/USP - Av. dos Bandeirantes 3900 – Zip Code: 14.040-900 Ribeirão Preto-SP.
4Faculdade Dom Bosco de Piracicaba, Rua Luiz Razera 300, apto. 54F, Zip Code: 13417-530 Piracicaba-SP.
Email: [email protected]
