A cross-cultural study on consumers’ level of acceptance toward marketing innovativeness
Yi Hsu1, Liwei Hsu2* and Chung-Wen Yeh3
1Graduate Institute of Business and Management, National Formosa University, Yunlin, Taiwan.
2Department of Applied English, National Kaohsiung Hospitality College, Kaohsiung, Taiwan.
3Graduate Institute of Business and Management, National Formosa University, Yunlin, Taiwan.
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