African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4154

Full Length Research Paper

A cross-cultural study on consumers’ level of acceptance toward marketing innovativeness

  Yi Hsu1, Liwei Hsu2* and Chung-Wen Yeh3    
  1Graduate Institute of Business and Management, National Formosa University, Yunlin, Taiwan. 2Department of Applied English, National Kaohsiung Hospitality College, Kaohsiung, Taiwan. 3Graduate Institute of Business and Management, National Formosa University, Yunlin, Taiwan.
Email: [email protected]

  •  Accepted: 10 May 2010
  •  Published: 30 June 2010

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