African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Using fuzzy cognitive map and structural equation model for market-oriented hotel and performance

  Cheng-Hua Wang1, Shiu-Chun Chen1* and Kuan-Yu Chen2  
  1Graduate School of Business and Operations Management, Chang Jung Christian University, Taiwan. 2Department of Recreation Sport and Health Promotion, National Pingtung University of Science and Technology, Taiwan.
Email: [email protected]

  •  Accepted: 17 May 2011
  •  Published: 16 November 2011

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