African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Determinants of firms marketing strategies on consumers’ loyalty intention toward online stores

Tsui-Yii Shih
Department of International Business, National Taipei College of Business, Taipei, Taiwan, R. O. C.
Email: [email protected]

  •  Accepted: 29 June 2011
  •  Published: 30 September 2013

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