African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Cause-related marketing and consumer behaviour in the greater eThekweni area

Karen M. Corbishley* and Roger B. Mason  
Department of Marketing, Retail and Public Relations, Durban University of Technology, South Africa.  
Email: [email protected]

  •  Accepted: 31 March 2011
  •  Published: 04 September 2011

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