The evaluation of the full-factorial attraction model performance in brand market share estimation

Patrick Howie; Ewa Kleczyk

doi:10.5897/AJBM.9000581

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

The evaluation of the full-factorial attraction model performance in brand market share estimation

Patrick Howie1 and Ewa Kleczyk2*

1Vice-President of New Product Development, TargetRx, Inc. 2Sr. Econometrician, TargetRx, Inc., Ph.D. Candidate, Ag and Applied Economics. Virginia Tech.
Email: [email protected]

Article Number - BE3050017024
Vol.2(7), pp. 119-124 , July 2008
https://doi.org/10.5897/AJBM.9000581

Accepted: 06 July 2008
Published: 31 July 2008

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