Family features driving South African metropolitan adolescents rational and emotional influence tactics in family food and clothing purchase decisions

D. H. Tustin

doi:10.5897/AJBM12.1320

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

Family features driving South African metropolitan adolescentsâ€™ rational and emotional influence tactics in family food and clothing purchase decisions

D. H. Tustin

Professor in Marketing Research and the Executive Research Director of the Bureau of Market Research, University of South Africa, PO Box 392, Pretoria 0003, South Africa.
Email: [email protected]

Article Number - C9F3F0225678
Vol.7(14), pp. 1184-1195 , April 2013
https://doi.org/10.5897/AJBM12.1320

Accepted: 11 April 2013
Published: 14 April 2013

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