The preference gap: Ghanaian consumers’ attitudes toward local and imported products
Robert A. Opoku1* and Patrick A. K. Akorli2
1Department of Management and Marketing, King Fahd University of Petroleum and Minerals, P. O. Box 5074, Dhahran 31261, Saudi Arabia.
2Finance Manager of Ghana Oil Company Ltd, P. O. Box GP 3183, Accra, Ghana.
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