Mediating effect of relationship quality on customer loyalty in franchising beverage store

Ching-Hsu Huang

doi:10.5897/AJBM11.933

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

Mediating effect of relationship quality on customer loyalty in franchising beverage store

Ching-Hsu Huang

Department of Hotel and Restaurant Management, National Pintung University of Science and Technology, No.1 Hseuh-Fu Road, Nei-Pu, Pingtung, 912, Taiwan, R.O.C
Email: [email protected]

Article Number - D51B45721156
Vol.7(35), pp. 3381 - 3393 , September 2013
https://doi.org/10.5897/AJBM11.933

Accepted: 08 November 2011
Published: 21 September 2013

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