The effects of service quality and lifestyle on consumer choice of channel types: The health food industry as an example

Chin-Hung Liu; Wei-Shih Tsai

doi:10.5897/AJBM.9000577

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

The effects of service quality and lifestyle on consumer choice of channel types: The health food industry as an example

Chin-Hung Liu* and Wei-Shih Tsai

Department of Business Administration, National Chin-Yi University of Technology, 35, Lane 215, Sec. 1, Chung-Shan RD, Taiping City, Taichung County, 411 Taiwan, R. O. C.
Email: [email protected]

Article Number - F7C60C224048
Vol.4(6), pp. 1023-1039 , June 2010
https://doi.org/10.5897/AJBM.9000577

Accepted: 30 April 2010
Published: 30 June 2010

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