African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4154

Full Length Research Paper

The effects of service quality and lifestyle on consumer choice of channel types: The health food industry as an example

  Chin-Hung Liu* and Wei-Shih Tsai    
Department of Business Administration, National Chin-Yi University of Technology, 35, Lane 215, Sec. 1, Chung-Shan RD, Taiping City, Taichung County, 411 Taiwan, R. O. C.
Email: [email protected]

  •  Accepted: 30 April 2010
  •  Published: 30 June 2010

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