African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

The impact of perceived value dimension on satisfaction and behavior intention: Young-adult consumers in banking industry

Nasreen Khan* and Sharifah Latifah Syed A. Kadir
Faculty of Business and Accountancy, University Malaya, 50603 Kuala Lumpur, Malaysia.  
Email: [email protected]

  •  Accepted: 28 January 2011
  •  Published: 18 August 2011

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