African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

Shopping behavior of rural consumer migrated to urban area in the Indian context: An emerging market

Anuradha Devadas1,2* and Hansa Lysander Manohar
  1Anna University, Chennai, Tamil Nadu, India. 2Veltech High-tech Engineering College, Chennai, Tamil Nadu, India.
Email: [email protected]

  •  Accepted: 11 November 2010
  •  Published: 18 March 2011

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