The in-depth discussion on the promotional activities of reference price indication after the domino effects of consumers’ perceived value
Chaang-Yuan Kung1, Ming-Yuan Hsieh1* and Yen-Hau Chen2
1Department of International Business, National Taichung University of Education, Taipei City 105, Taiwan (R. O. C.).
2Graduate Institute of Business Administration, National Taiwan University, Taipei, Taiwan (R. O. C.).
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