Age cohort analysis in continued usage intention of mobile value-added services: Generation Y and Baby boomers

Wen-Liang Liu; Kai-Ping Huang; Chih-Hsing Wang

doi:10.5897/AJBM10.739

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4190

Full Length Research Paper

Age cohort analysis in continued usage intention of mobile value-added services: Generation Y and Baby boomers

Wen-Liang Liu1, Kai-Ping Huang2* and Chih-Hsing Wang3

1Department of Marketing Management, TransWorld University, Taiwan. 2School of Management, University of Technology, Sydney, Australia. 3Office of General Education, TransWorld University, Taiwan.
Email: [email protected].

Article Number - 1A0AB5624373
Vol.5(14), pp. 5863-5870 , July 2011
https://doi.org/10.5897/AJBM10.739

Published: 31 July 2011

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