African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Reference price in a virtual experimental context: Analysis cross-cultural

  Juan-Antonio Mondéjar-Jiménez*, Manu Carricano and José Mondéjar-Jiménez    
Faculty of Social Sciences of Cuenca, University of Castilla-La Mancha, Avda. Alfares, 44; 16.071-CUENCA Spain.
Email: [email protected]

  •  Accepted: 31 August 2009
  •  Published: 31 October 2009

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