African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

Sports celebrities influencing the consumption of young people in the Brazilian context

  Márcia Zampieri Grohmann*, Luciana Flores Battistella and Daiane Lindner Radons        
Endereço: Av. Roraima nº. 1000, Prédio 74 C, sala 4303 – Cidade Universitária – CCSH – UFSM   Santa Maria/RS – 97105-900, Brazil.
Email: [email protected]

  •  Accepted: 11 September 2012
  •  Published: 28 June 2013

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