Implications of marketing strategy for prospectors, analyzers and defenders

Basharat Naeem; Muhammad Musarrat Nawaz; Muhammad Ishtiaq Ishaq

doi:10.5897/AJBM11.2294

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Implications of marketing strategy for prospectors, analyzers and defenders

Basharat Naeem1*, Muhammad Musarrat Nawaz2 and Muhammad Ishtiaq Ishaq3

1IBA, University of the Punjab, Lahore, Pakistan. 2Hailey College of Commerce, University of the Punjab, Lahore, Pakistan. 3Institute of Business Administration, University of the Punjab, Lahore, Pakistan.
Email: [email protected]

Article Number - 31860A722580
Vol.6(4), pp. 1527-1531 , February 2012
https://doi.org/10.5897/AJBM11.2294

Accepted: 21 November 2011
Published: 01 February 2012

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

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African Journal of Business Management

Implications of marketing strategy for prospectors, analyzers and defenders

Basharat Naeem1*, Muhammad Musarrat Nawaz2 and Muhammad Ishtiaq Ishaq3

African Journal of
Business Management