African Journal of Business Management - Article Cited by

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

The mediatory impact of brand loyalty and brand image on brand equity

Hossien Emari1*, Ali Jafari2 and Mehdi Mogaddam2

1Department of Management, Faculty of Human Science, Islamic Azad University, Bonab Branch, Bonab, 55518/134, Iran. 2Islamic Azad University, Bonab Branch, East Azerbaijan, Iran.
Email: [email protected]

Article Number - 350166126718
Vol.6(17), pp. 5692-5701 , May 2012
https://doi.org/10.5897/AJBM11.788

Accepted: 28 December 2011
Published: 02 May 2012

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

CrossRef Citations (9)

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ERDOĞAN Görkem, . (2023) Marka Sadakatini Etkileyen Faktörler: Mobil Kıyafet Web Siteleri Üzerine Bir İnceleme . International Journal of Management and Administration

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Amer Sally Mohamed,Elshimy Amany Ahmed,Abo El Ezz Moataz El Sayed Mohamed, . (2023) The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands . Cogent Business & Management

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Pham Anh D.,Pham Ngoc H.,Nguyen Minh N.,Giap Ngoc T. H.,Bui Dung L.,Bui Trang L.,Dao Trang T. T., . (2023) How do live-stream channels shape impulse buying behaviour? Empirical research on Vietnamese youth . Asia Pacific Business Review

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Husnain Mudassir,Syed Fauzia,Akhtar Waheed,Usman Muhammad, . (2020) Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer . Marketing and Management of Innovations

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Antecedents and Outcomes of Employee-Based Brand Equity

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Hajdas Monika,Radomska Joanna,Szpulak Aleksandra,Silva Susana C., . (2022) Don’t tell me stories – the narratives of retirement and their relation with brand associations . International Journal of Management and Economics

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Ilias Nurain Farahaina Binti,Liang Tony Khoo Weii,Lo Michelle Claudia,Afendi Ummi Sakinah binti Nor,Yee Sim Shin,Badruddin Nur Izzati binti, . (2020) Factors Influencing Brand Equity of Sportswear Brand Among Young Adult In Malaysia . Journal of Marketing and Information Systems

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BAYKAL Bilge,ÇINAR Şükrü, . (2023) Türk Katılım Bankacılığı Sektöründe Marka Sadakatine Etki Eden Faktörler . BDDK Bankacılık ve Finansal Piyasalar Dergisi

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Desta Endalkachew,Amantie Chalchissa, . (2024) Investigating the Relationship Between Brand Equity and Customer Loyalty the Moderating Effect of Customer Satisfaction in the Telecom Industry . International Journal of Business and Economics Research

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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