African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

Film festivals: A holistic communication tool for the film industry

María Pilar Martínez-Ruiz1*, Ana Isabel Jiménez-Zarco2 and Agustín Álvarez-Herranz3
  1Department of Marketing, Faculty of Social Sciences, University of Castilla-La Mancha, Spain. 2Faculty of Economics, Open University of Catalonia, Spain. 3Department of Econometrics, Faculty of Economics and Business Administration, University of Castilla-La Mancha, Spain.
Email: [email protected]

  •  Accepted: 10 December 2010
  •  Published: 04 March 2011

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