African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4100

Full Length Research Paper

The effect of atmosphere on customer perceptions and customer behavior responses in chain store supermarkets

Han-Shen Chen1,2 and Tsuifang Hsieh3,4*
  1School of Diet and Restaurant Management, Chung Shan Medical University, Taiwan. 2Department of Medical Management, Chung Shan Medical University Hospital, Taiwan. 3Department of Hospitality Management, Taiwan Hospitality and Tourism College, Taiwan. 4Department of Business Administration, National Dong Hwa University, Taiwan.
Email: [email protected]

  •  Accepted: 22 November 2010
  •  Published: 14 October 2011