African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Business strategy- youth subculture relationship: An investigation of free gift combinations

  Lin, Chin-Feng1* and Liao, Yu-Ni2        
  1Department of Leisure Management, National Pingtung Institute of Commerce, 51, Minsheng E. Road, Pingtung City, Pingtung County 900, Taiwan. 2National Tsaotun Commercial and Industrial Vocational Senior High School,No.20, Lane 412, Side Road, Wufeng Shiang, Taichung County 413, Taiwan.
Email: [email protected]

  •  Accepted: 03 August 2009
  •  Published: 31 August 2009

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