A fuzzy conjoint analysis approach for evaluating credit card services: A case study of Iranian bank
Elham Baheri1, Mohammad Reza Dalvand2, Ayyub Ansarinejad3, Sina Miri-Nargesi4, and Loghman Hatami-Shirkouhi5*
1Industrial Management Institute, Iran.
2Zahedshahr Branch, Islamic Azad University, Zahedshahr, Iran.
3Department of Industrial Engineering, College of Engineering, University of Tehran, Tehran, Iran.
4Faculty of Industrial and Mechanical Engineering, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
5Roudbar branch, Islamic Azad University, Roudbar, Iran.
Email: [email protected]
