African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Reaction of customers against loyalty programs: Case study of Mahan Airline

  Bahram Kheiry1, Hoda Samadi1 and Omid Asgari2*
1Islamic Azad University (IAU), Tehran Central Branch (TCB), Tehran, Iran.  2Delta Consulting Group (DCG), Tehran, Iran. 
Email: [email protected]

  •  Accepted: 18 June 2012
  •  Published: 21 February 2013

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This article is published under the terms of the Creative Commons Attribution License 4.0

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