African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Determinants of customer loyalty in the banking sector: The case of Pakistan

  Bilal Afsar*, Zia Ur Rehman, Jaweria Andleeb Qureshi and Asad Shahjehan    
Department of Management Sciences, Hazara University, Pakistan.
Email: [email protected]

  •  Accepted: 18 March 2010
  •  Published: 30 June 2010

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