African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Analysis and investigation of the role of brand in keeping and increasing purchase portfolio of customers of air freshener industries in Pars Rayehe Saz Company in Iran

Asadollah Kordnaeij1, Mehran Mohtadi2, Gholamreza Jandaghi3 and Ali Mokhtari Mughari4*
  1Tarbiat Modares University, Tehran, Iran. 2Shahroud University of Technology, Shahroud, Iran. 3University of Tehran, Qom campus, Iran. 4Sharif university (Golpayegan College), Tehran, Iran.
Email: [email protected]

  •  Accepted: 28 April 2011
  •  Published: 07 October 2011

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