African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Studying some of the factors that have effect on consumer propensity to observe, using Nokia cell phone as a case

  Seyed Alireza Mosavi1*, Elham Rajabi2 and Mahnoosh Ghaedi1  
  1Department of Business Administration, Firoozabad, Branch, Islamic Azad University, Firoozabad, Iran. 2Department of Accounting, Firoozabad Branch, Islamic Azad University, Firoozabad, Iran.
Email: ali_ [email protected]

  •  Accepted: 05 January 2012
  •  Published: 21 September 2013

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