Studying some of the factors that have effect on consumer propensity to observe, using Nokia cell phone as a case
Seyed Alireza Mosavi1*, Elham Rajabi2 and Mahnoosh Ghaedi1
1Department of Business Administration, Firoozabad, Branch, Islamic Azad University, Firoozabad, Iran.
2Department of Accounting, Firoozabad Branch, Islamic Azad University, Firoozabad, Iran.
Email: ali_ [email protected]