Do creative marketing strategy and its effective execution promote business performance? An empirical assessment

Basharat Naeem; Muhammad Musarrat Nawaz; Asghar Ali Rana; Muhammad Ishtiaq Ishaq

doi:10.5897/AJBM11.1154

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4188

Full Length Research Paper

Do creative marketing strategy and its effective execution promote business performance? An empirical assessment

Basharat Naeem1*, Muhammad Musarrat Nawaz2, Asghar Ali Rana3 and Muhammad Ishtiaq Ishaq3

1Lecturer at IBA, University of the Punjab, Lahore (Pakistan) COMSATS Institute of Information Technology (CIIT), Islamabad Campus, Pakistan. 2Hailey College of Commerce, University of the Punjab, Lahore, Pakistan. 3Department of Management Sciences, Global Institute, Lahore, Pakistan.
Email: [email protected]

Article Number - 76011FD19507
Vol.5(30), pp. 12108-12113 , November 2011
https://doi.org/10.5897/AJBM11.1154

Accepted: 17 October 2011
Published: 30 November 2011

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

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African Journal of Business Management

Do creative marketing strategy and its effective execution promote business performance? An empirical assessment

Basharat Naeem1*, Muhammad Musarrat Nawaz2, Asghar Ali Rana3 and Muhammad Ishtiaq Ishaq3

African Journal of
Business Management