Factors of cross-buying intention - bancassurance evidence
Chiang Ku Fan1, Li-Tze Lee2*, Yu-Chieh Tang3 and Yu Hsuang Lee4
1Department of Risk Management and Insurance, Shih Chien University, China.
2Department of Accounting and Information, Overseas Chinese University, Taiwan, China.
3Graduate Institute of Management Sciences, Tamkang University, Taiwan, China.
4Graduate Institution of Business Administration, Shih Chien University, Taipei, Taiwan.
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