Hype matters applicant attraction: Study on type of publicity and recruitment advertising
Chun-Hsien Lee1*, Fang-Ming Hwang2, Mang-Lin Wang3 and Po-Hao Chen1
1Graduate Institute of Human Resource and Knowledge Management, National Kaohsiung Normal University, Taiwan.
2Department of Education, National Chiayi University, Taiwan.
3Department of Business Administration, Tamkang University, Taiwan
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