African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

A study on exploring the relationship between customer satisfaction and loyalty in the fast food industry: With relationship inertia as a mediator

Ching Chan Cheng1, Shao-I Chiu2, Hsiu-Yuan Hu3* and Ya-Yuan Chang4
          1Department of Food and Beverage Management, Taipei College of Maritime Technology, No. 212, Yen Ping N. Rd., Sec. 9, Taipei City, Taiwan. 2The Center for General Education, Taipei College of Maritime Technology, No. 212, Yen Ping N. Road, Sec. 9, Taipei City, Taiwan. 3Department of Food Technology and Marketing Management, Taipei College of Maritime Technology,  No. 212, Yen Ping N. Road, Sec. 9, Taipei City, Taiwan. 4Department of Business Administration, National Chung Hsing University, No. 250, Kuo Kuang Road, Taichung City, Taiwan.  
Email: [email protected]

  •  Accepted: 19 November 2010
  •  Published: 31 July 2011

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