African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Customer equity promotion based on the measurement model with four-dimensional drivers: Application to mobile communication

  Jingbo Shao* and Gui Tang        
School of Management, Harbin Institute of Technology, China.
Email: [email protected].

  •  Accepted: 28 April 2011
  •  Published: 31 July 2011

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