African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Impact of corporate social responsibility on customer satisfaction in banking service

N.Senthikumar1*, A. Ananth2 and A. Arulraj3
  1Department of Management Studies, Anna University, Chennai-600025, India. 2Department of Management Studies, Sri Jayaram Engineering College, Cuddalore, India. 3Department of Economics, Rajah Serfoji Government College of Arts and Science, Thanjavur, India.
Email: [email protected], [email protected]

  •  Accepted: 31 January 2011
  •  Published: 04 April 2011

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