Memory, emotions and rock n roll: The influence of music in advertising, on brand and endorser perception

Vanessa Apaolaza-Ibantilde;ez; Mark Z; er; Patrick Hartmann

doi:10.5897/AJBM.9000405

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

Memory, emotions and rock 'n' roll: The influence of music in advertising, on brand and endorser perception

Vanessa Apaolaza-Ibáñez1, Mark Zander2 and Patrick Hartmann1*

1Department of Business Administration and Marketing (Economía Financiera II), Faculty of Economics and Business Administration, University of the Basque Country, Avda. Lehendakari Aguirre, 8348015 Bilbao, Spain. 2Freiburg Institute for Music Medicine, Hansastr. 379104 Freiburg, Germany.
Email: [email protected]

Article Number - A385D1C15838
Vol.4(17), pp. 3805 - 3816 , December 2010
https://doi.org/10.5897/AJBM.9000405

Published: 04 December 2010

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

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African Journal of Business Management

Memory, emotions and rock 'n' roll: The influence of music in advertising, on brand and endorser perception

Vanessa Apaolaza-Ibáñez1, Mark Zander2 and Patrick Hartmann1*

African Journal of
Business Management