African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Impact of employer brand-equity promotion for effective talent recruitment of fresh graduates in Pakistan

Amara Hussain Baloch* and Sajid Hussain Awan
Department of Management Sciences, SZABIST, H-8, Islamabad, Pakistan.
Email: [email protected]

  •  Accepted: 02 November 2011
  •  Published: 07 November 2012

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