Business Model Generation: A handbook for
visionaries, game changers and challengers
Manuel Au-Yong Oliveira1,2* and João José Pinto Ferreira1
1INESC Porto, Faculdade de Engenharia, Universidade do Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal.
2Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de
Santiago, 3810-193 Aveiro, Portugal.
Email: [email protected]
