African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Attitudes of young consumers towards SMS advertising

  D. L. R Van der Waldt*, T. M. Rebello and W. J. Brown    
Department of Marketing and Communication Management, University of Pretoria, Pretoria, South Africa.
Email: [email protected]

  •  Accepted: 06 August 2009
  •  Published: 30 September 2009

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