Valuable, rare, inimitable resources and organization (VRIO) resources or valuable, rare, inimitable resources (VRI) capabilities: What leads to competitive advantage?
Nuno Cardeal1* and Nelson António2
1Católica-Lisbon School of Business Economics, Universidade Católica Portuguesa, Palma de Cima, Lisbon, Portugal.
2ISCTE-IUL Lisbon, Av. Forças Armadas, Lisbon, Portugal.
Email: [email protected]