The advertisement effectiveness of animated spokes-characters
Wen-Shin Huang1, Tsuifang Hsieh2,3 and Han-Shen Chen4,5*
1Department of Business Administration, Chaoyang University of Technology, Taichung, Taiwan.
2Department of Business Administration, National Dong Hwa University, Hualien, Taiwan.
3Department of Hospitality Management, Taiwan Hospitality & Tourism College, Hualien, Taiwan.
4School of Diet and Restaurant Management, Chung Shan Medical University, Taichung, Taiwan.
5Department of Medical Management, Chung Shan Medical University Hospital, Taichung, Taiwan.
Email: [email protected], [email protected]
