African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

The influence of green consumption cognition of consumers on behavioural intention - A case study of the restaurant service industry

Ching-Yu Lien1,2*, Chih-Wen Huang3 and Horng-Jinh Chang1
1Graduate Institute of Management Sciences, Tamkang University, Taipei, Taiwan. 2Department of Hotel Management, Ming Hsin University of Science and Technology, Hsin Chu, Taiwan. 3Department of International Trade, Tamkang University, Taipei, Taiwan.
Email: [email protected]

  •  Accepted: 04 June 2012
  •  Published: 04 July 2012