African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Relationship between American popular culture and conspicuous consumption: A moderating effect of religiosity

Zailin Zainal Ariffin1*, Md Nor Othman2 and Jeannot Abdul Karim3
1Department of Nationhood and Civilazation, Faculty of Defence Studies and Management, National Defence University of Malaysia, Kuala Lumpur, Malaysia. 2Department of Marketing and Information System, Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia. 3Taylor’s Business School, Taylor’s University, Subang Jaya, Selangor, Malaysia.
Email: [email protected]

  •  Accepted: 09 December 2011
  •  Published: 12 September 2012

CrossRef Citations (2)

See more citations on Google Scholar

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

Back to Vol. 6 No. 36
Back to articles
  • Articles on Google by:
SUBSCRIBE TO RSS
SUBMIT MANUSCRIPT
CONFERENCES