African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

A gap analysis of service expectations and perceptions in private general practice

Mohammed Peer1 and Mercy Mpinganjira2*
1Department of Business Management, University of Johannesburg, South Africa. 2Department of Marketing Management, University of Johannesburg, Bunting Road Campus, P. O. Box 524, Auckland Park 2006, South Africa.
Email: [email protected]

  •  Accepted: 08 November 2011
  •  Published: 11 January 2012

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