Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses
Mohd Hassan Mohd Osman1, Fauziah Sheikh Ahmad1, Muhammad Amir Rashid2,3* and Ghulam Hussain2,3
1International Business School, UTM International Campus, Universiti Teknologi Malaysia, Kuala LumPur, Malaysia.
2COMSATS Institute of Information Technology, Sahiwal, Pakistan.
3Department of Management and Human Resource Development, Universiti Teknologi Malaysia, Skudai Johor, Malaysia.
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