African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Table of Content: 28 January, 2019; 13(2)

January 2019

Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda

Firm incubation and marketing mix are not new concepts in the business world. They have been existing for decades and their meaning has been explained in real business sense. Despite being in existence for long, little is known about how marketing mix elements (popularly referred to as the “Seven P’s”) are used by business start-ups during incubation. Data were collected from owners of start-up...

Author(s): Anthony Tibaingana  

January 2019

Solidarity economy, social and cooperative enterprises: The view of citizens in Greece

This paper investigated the factorial composition and the internal coherence of α questionnaire on Solidarity Economy (SE) and Social and Cooperative Enterprises (SCE) based on data gathered from a sample of 214 citizens region of Thessaly. The questionnaire consists of three categories of questions that refer to: a) citizens' statements related to Social and Cooperative Enterprises (scale A); b) barriers to...

Author(s): Theodossiou George, Rigas John, Goulas Αpostolos and Rigas George  

January 2019

Rediscovering public engagement in higher education: A bridge between university community and publics

In recent years, public engagement attention is drawn towards university institutions since the role of universities is projected towards the sharing and spreading of knowledge beyond the traditional academic bounds. Thus, the university is becoming a “partner” that collaborates at the community's growth, and debates with all the stakeholders who might have an interest, either direct or indirect, in the...

Author(s): Vittoria Marino, Letizia Lo Presti and Marco Pellicano  

January 2019

The effects of organizational culture on turnover intention: The mediating role of job satisfaction, a case of Oromia Forest and Wild Life Enterprise

The purpose of this study was to identifying the effects of organizational culture on turnover intention with mediated role of satisfaction. Data were gathered by closed ended questionnaires distributed to five OFWELs in Oromia. The scales used were the organizational culture index, job satisfaction survey, and the turnover intention questionnaire. The collected data was statistically analyzed by SPSS 20 and AMOS 21....

Author(s): Girma Taye Niguse