April 2012
Exploring Russia’s economic development from the perspective of eastern orthodox economic ethics and western economic methodology
Traditional economists such as Adam Smith began to pay attention to topics such as economic development and economic growth by focusing on resolving issues such as production labor, capital increase, and the breakthrough innovations of production technology. Amartya Sen also drew much attention to the study of economic development when he was awarded the Nobel Prize in 1998. Max Weber fully addressed the correlation...
April 2012
Internal marketing as a driver of market orientation and co-creation culture in the tourism sector
This research seeks to develop a deeper understanding of how internal marketing (IM), conceived as an operant resource from the service-dominant logic (SDL) perspective, contributes to improve service firms competitiveness. To do so, the study examines the effect of applying IM on firms' market orientation (MO) and on their predisposition to involve customers and front-line employees in service innovation, as well...
April 2012
Total quality management, entrepreneurial orientation and organizational performance: The role of organizational culture
The new and challenging structure of the global business environment has been forcing organizations, including banks, to adopt innovative strategies to seek a better performance and sustain their competitive advantage. However, it has been widely emphasized in the literature that quality alone in the current transforming economies cannot attract the educated and technology-driven customer demands. Therefore, highly...
April 2012
Stock prices and exchange rates dynamics: Evidence from emerging markets
This study empirically investigates the dynamic relationship between the Turkish stock price and the exchange rates, and also considers the US stock prices as a world market, in the long- and short-run. The study analyzes the period of floating exchange rate in Turkey which spans from 2001:08 to 2009:08 via applying cointegration, Granger causality and impulse response tests. The result from the cointegration reveals...
April 2012
Cooperative marketing alliances for new products commercialization as an entrepreneurial strategy: An analytical-comparative study of football industry
Marketing of new products as an important part of the commercialization process, plays a critical role in the success of developer companies. Most new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new products, by studying the Iranian Football Premier League as a...
Advertisement
Advertisement
