November 2023

Perceived performance in creative and cultural entrepreneurship: A lecture of music industry entrepreneurs in Cameroon

The aim of this study is to shed light on the performance criteria used by cultural entrepreneurs, specifically those in the music industry in the Cameroonian context. Adopting a qualitative multiple-case study approach, semi-structured interviews were conducted with a sample of 14 music industry entrepreneurs selected using the reasoned choice method. Analysis of these entrepreneurs' discourse using Nvivo 10...

Author(s): Nelson Aubin Diffo Lontsi