Abstract

The aim of this study is to shed light on the performance criteria used by cultural entrepreneurs, specifically those in the music industry in the Cameroonian context. Adopting a qualitative multiple-case study approach, semi-structured interviews were conducted with a sample of 14 music industry entrepreneurs selected using the reasoned choice method. Analysis of these entrepreneurs' discourse using Nvivo 10 software revealed that they perceived their performance in terms of several indicators grouped into three dimensions, namely: the financial dimension (ability to satisfy personal economic needs and those of family and friends, ability to carry out investment projects unrelated to the business), the commercial dimension (sales volume through NICTs, ability to mobilize the masses at shows, recurrence of invitations to perform at events), the competitive dimension (winning various awards and distinctions, quality of audience at shows, performances in cultural circles of reference and notoriety).

Key words: Cultural entrepreneurship, entrepreneur, music industry, performance, Cameroon, Africa.