African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

The impact of culture on consumer decision-making for smallholder farmers in Murewa District in Zimbabwe

Isheanesu Nyamukapa
  • Isheanesu Nyamukapa
  • Africa Leadership and Management Academy (ALMA), Harare, Zimbabwe.
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Jeffrey Kurebwa
  • Jeffrey Kurebwa
  • Department of Peace and Governance, Bindura University of Science Education, Bindura, Zimbabwe.
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  •  Received: 17 May 2022
  •  Accepted: 28 September 2022
  •  Published: 30 September 2022

How to cite this article

APA /
Nyamukapa, I., & Kurebwa, J. (2022). The impact of culture on consumer decision-making for smallholder farmers in Murewa District in Zimbabwe. African Journal of Business Management, 16(9), 182-196.
Chicago /
Isheanesu Nyamukapa and Jeffrey Kurebwa. "The impact of culture on consumer decision-making for smallholder farmers in Murewa District in Zimbabwe." African Journal of Business Management 16, no. 9 (2022): 182-196.
MLA /
Isheanesu Nyamukapa and Jeffrey Kurebwa. "The impact of culture on consumer decision-making for smallholder farmers in Murewa District in Zimbabwe." African Journal of Business Management 16.9 (2022): 182-196.
DOI /
https://doi.org/10.5897/AJBM2022.9379
URL /
https://academicjournals.org/journal/AJBM/article-abstract/D38427169807

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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